Rod Smith

Rod Smith
Former CEO – Blacks Photography

Rod Smith, former CEO of Blacks Photography was at the wheel as the company transitioned to the digital reality we all face today. There were many lessons learned during that time and timing was key to their success. “Being too early or too late in the transition held equal amounts of risk,” states Smith. “Thankfully we hit it just about right, while we were ahead of most of our competitors and even vendors, we were well positioned for the very rapid consumer adoption of digital technology”.